Many businesses find the over 60s age group hard to reach with traditional marketing and advertising. The Seniors Business Discount Card scheme makes it easy. With more than 640,000 cardholders in Queensland alone, the scheme can help increase your customer base with:
- a listing in the relevant regional edition of the annual Business Discount Directory for Seniors and Carers
- the option to purchase full colour advertising in some or all of the eight editions of the directory
- your business details and discount listed online.
Table of contents:
Display advertising in the Business Discount Directory for Seniors and Carers
The Business Discount Directory for Seniors and Carers also provides you with the opportunity to showcase your business to over 640,000 Queensland cardholders.
Stand out as a leading seniors-friendly business by purchasing space for your display advertisement in one or more of the regional editions of the annual directories.
Refer to the map to identify the regional boundaries.
|
Region | Towns included |
|---|---|
| Greater Brisbane | Brisbane metropolitan, Pine Rivers, Redlands |
| Moreton | Logan, Beaudesert, Ipswich, Toogoolawah |
| South West Quensland and Darling Downs | Toowoomba, Warwick, Stanthorpe, Dalby, Roma, Charleville, Goondiwindi |
| Gold Coast | Gold Coast, Beenleigh, Tweed Heads |
| Sunshine Coast | Sunshine Coast, Bribie Island, Caboolture, Gympie |
| Central Queensland and Wide Bay | Maryborough, Hervey Bay, Bundaberg, Rockhampton, Emerald, Longreach |
| North Queensland and Whitsunday | Townsville, Bowen, Mackay, Charters Towers, Cloncurry, Mt Isa |
| Far North Queensland | Cairns, Innisfail, Cooktown, Atherton |
Local regional directories are mailed direct to Seniors Card, Seniors Card +go and Seniors Business Discount Card holder households each year. The directories will also be available from local outlets including municipal libraries, State MP electoral office, QGAP agencies and Department of Communities' regional offices.
Advertising fees
An advertising rates card advertising rates card is mailed annually to participating businesses with the directory's regional advertising opportunities.
To book a display advertisement call 3224 8747 or email businessdirectory@smartservice.qld.gov.au.
Advertising procedures and material supply guidelines
Display advertising in the Business Discount Directory for Seniors and Carers must:
- promote positive health and lifestyle messages
- complement the vision, style and values promoted by Seniors Business Discount Card scheme and, if applicable, the Carer Business Discount Card scheme
- use font size no smaller than 8 point* - the recommended font size is 12 to 14 point. Preferred fonts are Arial or other sans serif fonts
- avoid using coloured print on a coloured background
- if applicable, ensure the Seniors Card and Seniors Business Discount Card Welcome Here logos are correctly applied. The logo can be produced in full colour (blue and gold), blue only or black only. It must not be reversed on coloured backgrounds
- ensure the discount you offer is valid for a 12-month period
* Excluding business terms and conditions.
Advertisers supplying artwork
Advertisements in either PC or MAC format on CD.
Card Services accepts files in either PC or MAC format on CD. All advertisements should be provided as print-ready, high resolution (300dpi CMYK) .pdf files with all fonts converted to outlines. Please ensure all spot colours are converted to CMYK. File must be supplied at actual size with no bleed or crop marks. A colour laser proof of advertisements must be provided to ensure correct output.
Proofs must be signed off as being complete and accurate. Advertisers who supply files that are not to the specifications will incur conversion costs. Card Services does not accept liability for any variation to the appearance of the printed advertisement.
This work is licensed under a Creative Commons Attribution 3.0 Australia License