The seniors market is not only the fastest growing market segment in Australia, but the fastest growing group of potential customers in the western world. With enormous buying power, this market segment can no longer be categorised as a niche market.
This market is now the fastest-growing group of potential customers in the western world – and their buying power is enormous.
The seniors market can be broken down into many subgroups according to age, economic circumstances (working, fixed income retired, comfortable or affluent retired), activity intensity (active or sedentary, travel-eager or travel-indifferent), kids living at home or empty-nesters, grandparents, and so on. These differences should be reflected in any marketing activity.
What is a senior?
A senior is a person aged 60 or over.
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