Promotional opportunities for businesses
Business Discount Directory for Seniors and Carers- Display advertising in the Business Discount Directory for Seniors and Carers
- Advertising fees
- Advertising procedures and material supply guidelines
- Advertisers supplying artwork
- Participation in the Seniors Week Fun Day and Expo
Many businesses find the over 60s age group hard to reach with traditional marketing and advertising, but Seniors Card makes it easy. With more than 560,000 Seniors Card holders in Queensland alone, Seniors Card provides the following opportunities to increase your customer base.
- Display advertising in the Business Discount Directory for Seniors and Carers
- Participation in the Seniors Week Funday and Expo.
Display advertising in the Business Discount Directory for Seniors and Carers
The Business Discount Directory for Seniors and Carers provides you the opportunity to showcase your business to over half a million Queensland seniors.
Stand out as a leading seniors-friendly business by purchasing space for your display advertisement in one or more of the annual directories.
From 2007/08 Seniors Card will produce discount directories of participating businesses in each of eight regional areas.
Refer to the map to identify the regional boundaries. You can reach members Queensland-wide by placing your ad in all eight regional directories.
| Region | Towns included |
|---|---|
| Greater Brisbane | Brisbane metropolitan, Pine Rivers, Redlands |
| Moreton | Logan, Beaudesert, Ipswich, Toogoolawah |
| South West Quensland and Darling Downs | Toowoomba, Warwick, Stanthorpe, Dalby, Roma, Charleville, Goondiwindi |
| Gold Coast | Gold Coast, Beenleigh, Tweed Heads |
| Sunshine Coast | Sunshine Coast, Bribie Island, Caboolture, Gympie |
| Central Queensland and Wide Bay | Maryborough, Hervey Bay, Bundaberg, Rockhampton, Emerald, Longreach |
| North Queensland and Whitsunday | Townsville, Bowen, Mackay, Charters Towers, Cloncurry, Mt Isa |
| Far North Queensland | Cairns, Innisfail, Cooktown, Atherton |
Local regional directories are mailed direct to all Seniors Card and Seniors Business Discount Card holder households each year. The directories will also be available from local outlets including municipal libraries, Centrelink, State MP electoral office, QGAP agencies and Department of Communities regional offices.
Advertising fees
A brochure is mailed out annually to participating businesses outlining the advertising opportunities in one or more regional editions of the directory.
To book a display advertisement in the Business Discount Directory for Seniors and Carers, call 3224 8747 or email cardservices@smartservice.qld.gov.au.
Advertising procedures and material supply guidelines
The style and content of display advertising in the Seniors Card Business Discount Directory must:
- Promote positive health and lifestyle messages
- Compliment the vision, style and values promoted by Seniors Card and Seniors Business Discount Card
- Use font size no smaller than 8 point* - the recommended font size is 12 to 14 point. Preferred fonts are Arial or other sans serif fonts.
- Avoid using coloured print on a coloured background.
- If using the Seniors Card and Seniors Business Discount Card Welcome Here logo, ensure it is applied correctly. The logo can be produced in full colour (blue & gold), blue only or black only. It must not be reversed out of coloured backgrounds.
* Excluding business terms and conditions.
Advertisers supplying artwork
Seniors Card accepts advertisements in either PC or MAC format on CD.
Seniors Card accepts files in either PC or MAC format on CD. All advertisements should be provided as print-ready, high resolution (300dpi CMYK) .pdf files with all fonts converted to outlines. Please ensure all spot colours are converted to CMYK. File must be supplied at actual size with no bleed or crop marks. A colour laser proof of advertisements must be provided to ensure correct output.
Proofs must be signed off as being complete and accurate. Advertisers who supply files that are not to Seniors Card specifications will incur conversion costs. Seniors Card does not accept liability for any variation to the appearance of the printed advertisement.
Participation in the Seniors Week Fun Day and Expo
Seniors Week Fun Day and Expo offers participating businesses the opportunity to showcase their products and services.
For more information about Seniors Week Fun Day and Expo.
Last updated: 14 July 2008.