Snapshot of the seniors market
Gloria Jeans - Sunshine Coast
The seniors market is the fastest growing market segment in Australia and it is forecast to double in size within the next 14 years. It has grown to a point where it can no longer be categorised as a niche market.
This market is now the fastest-growing group of potential customers in the western world – and their buying power is enormous.
The seniors market can be broken down into many subgroups according to age, economic circumstances (working, fixed income retired, comfortable or affluent retired), activity intensity (active or sedentary, travel-eager or travel-indifferent), kids living at home or empty-nesters, grandparents, and so on. These differences should be reflected in any marketing activity.
What is a senior?
A senior is a person aged 60 or over.
Last updated: 14 July 2008.