If you would like more older adults to participate in activities offered by your organisation, why not try:
- providing social opportunities as well as physical participation and competition activities (if your activity is a sport)
- asking older people what would attract them to your activity
- keeping your fees and costs affordable and keep equipment requirements to a minimum
- holding activities for older adults on suitable days and at convenient times
- modifying or coming up with new sports that are suitable for older people (eg Golden Oldies Rugby)
- promoting realistic role models rather than elite athletes who are ageing
- training coaches and leaders who empathise with older people - or train older people to take on the job
- encouraging transport solutions like car pooling, buddy systems and organising events at venues that are accessible by public transport
- promoting sports with a traditionally older membership (like golf or bowls) but also try some activities that challenge expectations of age-appropriate activity
- promoting activity programs where evidence shows they address health and wellness issues (eg Tai Chi for arthritis, Steady Steps for falls prevention, Living Longer Living Stronger for resistance training)
- highlighting the social and psychological benefits of sport and physical activity - like making new friends, and improving self-esteem and feelings of control.
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