Department of Communities, Disability Services and Seniors

Inspiration

B.OLD short films shine a light on the capabilities and contributions of older people, and encourage a new way of looking at ageing.

Too often, negative stereotypes about ageing lead to ageism and discrimination, which have damaging impacts on the health and wellbeing of older people.

Portraying older people positively in the media can go a long way toward eliminating negative stereotypes and ensuring seniors are respected and included.

The B.OLD short film series is an initiative of the Queensland Government's Queensland: an age-friendly community strategy to create communities where people of all ages, particularly older people, can participate fully.

We hope that audiences will realise that in reality, ageism is prejudice against your future self[1].

Age-friendly communities

Age-friendly communities enable people of all ages to participate directly in community life. In particular, age-friendly communities are free from age-related barriers that prevent community participation by older people.

The Queensland Government is committed to creating communities that celebrate and embrace older people and provide them with every opportunity to flourish and thrive.

Learn more about the concept of age-friendly

 

[1]

Nelson, T. (2005). Ageism: Prejudice Against Our Future Self. Journal of Social Issues, 61(2), pp. 207-221.